
Introduction
According to Matt Davies Stockton, the landscape of digital marketing is dynamic and always adapting to growing technology and changing consumer behavior. With over 4.5 billion global social media users, businesses have a massive market that needs to be leveraged with the right digital marketing trends. Let’s check out the latest digital marketing trends for 2023.
The Trends
1. Email marketing becomes more influential for small businesses and product launches – Email marketing still remains one of the best marketing methods as data shows that almost 90% of marketers use email marketing for generating leads. This trend will continue into 2023.
Everyone and their dog have an email account and that makes this form of digital marketing highly accessible for brands and businesses to reach out to their customers. It’s especially beneficial for product launches when businesses have email subscriber lists made of existing and potential customers. It …