According to Matt Davies Stockton, the landscape of digital marketing is dynamic and always adapting to growing technology and changing consumer behavior. With over 4.5 billion global social media users, businesses have a massive market that needs to be leveraged with the right digital marketing trends. Let’s check out the latest digital marketing trends for 2023.
1. Email marketing becomes more influential for small businesses and product launches – Email marketing still remains one of the best marketing methods as data shows that almost 90% of marketers use email marketing for generating leads. This trend will continue into 2023.
Everyone and their dog have an email account and that makes this form of digital marketing highly accessible for brands and businesses to reach out to their customers. It’s especially beneficial for product launches when businesses have email subscriber lists made of existing and potential customers. It can be critical for increasing profit margins for product launches of small businesses.
2. Data collection through real-time messaging platforms – Consumers want everything as quickly as possible. That’s why real-time messaging platforms have become an essential tool for marketing teams to reach out to their customers directly and quickly for collecting valuable data. As these messaging platforms continue to evolve, marketers get access to higher-quality customer data. In 2023, these platforms have the potential to become a data hub that lets digital marketers get a better understanding of their consumer base.
3. Influencer marketing isn’t going away anytime soon – Influencer marketing is here to stay and would probably boom into 2023. In 2022, influencer marketing was responsible for generating over $5 for every dollar spent. Influencer marketing used to be a niche that was adopted by bold marketers who weren’t afraid to experiment.
However, now it has evolved into a core component of most digital marketing practices. As influencer marketing grows, so do scandals from big influencers and that’s why you need to make sure that you choose the right type of individuals. Choose those who have a clean track record and align with your brand.
4. Chatbots will take over websites for improving user experience – Chatbots have become more useful over the years. They help deliver a better customer experience and collect valuable customer data. As AI chatbots get more advanced at language processing and get better at contextual responses, they are going to be integrated into more websites in 2023.
Big tech giants like Microsoft and Google have already started laying the groundwork for implementing AI chatbots in their services. For small businesses, chatbots would become invaluable and inexpensive tools for engaging with customers and answering their queries outside of work hours.
Matt Davies Stockton suggests that you use the above-mentioned digital marketing trends as a reference and adapt your strategies around them. As the digital marketing landscape gets bigger and better with newer technologies, it’s going to get more competitive and that’s why you need to stay ahead of market trends.